The National Institute of statistics published data relating to tourism in Portugal, where caveat that Viana do Castelo registered, entre 2014 e 2015, an increase above the national average, now the sixth munício of the northern region with greater tourist demand.
According to the data provided, Viana do Castelo grew, entre 2014 e 2015, more than the national average in terms of Guests (12% vs 11%), overnight stays (15% vs 9%) and profits of room (28% vs 17%), being the sixth municipality in the northern region with higher tourism demand in terms of income and guest room and the seventh in terms of overnight stays.
This data comes, assim, confirm the success of the municipal policy of tourism and territorial marketing that has bet on a strategy of attractiveness of national and international events. The disclosure of Viana do Castelo in magazines and specialty media, as well as the dynamic generated around the water sports have produced effects.
Remember that Viana do Castelo has received several nautical events of national and international nature and even several national congresses, that attract to Viana do Castelo thousands of people occupying the hotel units of Viana do Castelo and surroundings.
