The Europcar Group has already launched the "Moving Sam's Way", an international competition of social media to support new customer-focused placement.
Durante cerca de dois meses, travel lovers will have the opportunity to follow the instagrammers Finns, Samuel and Daniel Taipale through a saga "vlog" to win up to 15.000 euros, In addition to other prizes. The competition is available in www.movingsamsway.com, and Facebook channels, YouTube and Instagram Europcar.
Beginning yesterday, 18 de julho, Europcar will make an episode on video, every week, featuring a meeting with a local in a new destination YouTuber.
The community of Europcar and all other travel enthusiasts can participate in this competition by registering on the website www.movingsamsway.com and trying to guess what the target of the next episode. To help them guess, each episode contains a clue about the location of next week.
The winner will be announced 9 September when the last episode is broadcast.
To promote the fleet, Europcar offers participants the opportunity to win additional prizes – free cars – if they can guess the car manufacturer presented in next week's episode.
