Turismo de Portugal will present the theme "How to build a destination brand with(s)”, no dia 19 de novembro, às 09h00, in Port Tourism School.
The topic will be discussed by Luis Onofre, President of the Portuguese Association of Manufacturers of Footwear, Components and articles of skin and Their substitutes (APICCAPS), and Lydia Monteiro, director coordinator of Turismo de Portugal, in this, the second action of Tourism initiative of Portugal | Open doors.
The presence and intervention of a keynote speaker, deliberately not linked to tourism, promoting in this way too the transversal sector, It is the motto for the presentation and discussion of the topic, sharing experiences, filing case-studies and the exchange of information in a short and informal event.
And Turismo de Portugal national authority for tourism industry, deals with numerous stakeholders, parceiros, customers and suppliers in several areas crucial to the positioning of tourism as an economic development engine, environmental and social. O know-how accumulated is significant and the recognition of good practice has been repeated, so knowledge and experience gathered by the Tourism of Portugal team are a very interesting asset. Contudo, the knowledge that companies hold on a set of goods and services it provides, or use them to make, They are sometimes incipient.
Turismo de Portugal | doors open is touring the country to raise awareness, differently, thematized and informal, what in fact it is done in the Turismo de Portugal, which contributes to the role Portugal has played as a leading tourist destination in the international arena.
