Meliá wants to incorporate new hotels in franchising

The Meliá International hotel chain wants to continue to expand worldwide through the incorporation of independent hotels, franchising.

The announcement was made by the Group's CEO, Gabriel Escarrer, that advanced this possibility, as long as these hotels add value to the chain, are well located and have good qualities.

Escarrer further explained that, as in all crises, there are already good buying opportunities in the market.

The investment market is strengthening and capital is being raised, mainly in southern Europe, said Executive, remembering, however the problem is to determine profitability because the values ​​of 2019 cannot be taken as a reference and there is still a high degree of uncertainty.

no time, market values ​​are around 30% below those of 2019, mas, in your opinion, there will still be major downward price adjustments, mainly in assets of lesser strategic interest.

To Meliá, that before the pandemic it sold about 37% of your rooms through your website, passed now to 70% , thanks to an investment of 170 milhões de euros.