The Marriott International hotel chain plans to open more than 60 hotels in China in 2021.
The operation of these new hotels, as well as Marriott's existing businesses, will prioritize the domestic market in China, as international travel was not fully resumed due to COVID-19.
Marriott International also plans to incorporate ways to attract younger guests.
Em 2021, Marriott will not only continue to invest in major cities in China like Shanghai, but it will also further expand its market in other cities.
Por exemplo, 15 new hotels are planned to be built in Xi’an, a tourist destination in Shaanxi province, in the Northwest of China.
Recorde-se que, earlier this year, the hotel group opened a JW Marriott in Shanghai, becoming the first city in the Asia Pacific region with 50 Marriott managed hotels.
A report by the China Tourism Academy predicted that a total of 4,1 billions of domestic tourist trips will be made in China in 2021, um aumento de 40% em relação a 2020.
According to Marriott International, the group will seize the opportunity to increase domestic tourism in China and invest in a more refined operation in China, adapting to the different needs of different regional markets.
