The demand for hotels still remains low in China, but the IHG - InterContinental Hotels Group has reopened 118 Units in China.
Keith Barr, Executive Director of the international hotel chain recalled that the spread of the new coronavirus is beginning to get under control in China, but that is the group's plans to reduce costs.
global RevPAR decreased the IHG 6% January and February, and only in mainland China fell nearly 90% no mês passado. Entretanto, given to measures taken by governments around the world to restrict contact, the chain provides an overall fall of 60% for the month of March, with more severe declines in most markets affected by the restrictions. For April and May, booking trends indicate challenging conditions, said Executive.
The good news is that for IHG, actualmente, only have 60 closed hotel units, em comparação com os 178 that they were closed doors in that country.
Among the measures taken to control costs IHG applied a reduction of salary and incentives to their employees and to substantial reductions to the members of the Board and Executive Committee. In this way, there is a reduction of 150 millions of dollars in marketing costs fees.
Da mesma forma, the group announced that it is taking action in their own hotels, in rent or in management. And to support the owners, They launched a package of measures including postponing renovations aimed at maintaining brand standards.
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