A French Accor, owner of Sofitel, Mercure, Novotel, Ibis, Formule1, entre outros, launched a new hotel brand: ‘greet’.
In his presentation he stated that no brand is a low cost just as well be a sustainable and responsible tourism, for those looking for authenticity.
Within ten years, Accor aims to open na Europe about 300 hotéis, so that the mark will be known quickly.
The idea behind this new brand – written in lowercase letters, and meaning "greet" – It is fairly typical of a creative advertising: there are many travelers who want high quality at low prices, add experience to your trip and are sensitive to the planet. A proposition that seems inherently contradictory, but like everything in the world of marketing, It will all work.
A hotel sign of identity is that 20% Room must be able to accommodate 4 e 6 people and always will be a dining table or host table to share group moments.
From there, por exemplo, You could have used materials (tables, cutlery, etc.) as a sign of its environmental responsibility.
A 'greet' born in France, where Accor is absolutely dominant. Darmstadt, na Alemanha, It will be the first city in which a hotel 'greet' will be opened outside France. For now, not yet known whether this brand will arrive in Portugal.