As reported then, Grupo Byrour carried out another journey with its partner agencies.
The event took place at The Lodge Wine & Business Hotel, in Vila Nova de Gaia and, beyond the working day itself, the social part included the cruise of the six bridges along the river Douro.
The working session with the group's agencies was also attended by representatives of the invited operators, as one of the highlights was to transmit the group's ifeias for the next year.
Luís Filipe Pinto, commercial director of the group, started by telling us that one of Bytour's intentions is to reach the 40 adhering agencies. At this moment there are 28 adhering agencies,
– Our intention is to grow sustainably so that we can continue to offer a good consultancy service as well as a personalized service adapted to the needs of each one., explains the responsible, adding that the main objective is to work hard to increase the profitability of the group's agencies.
Entretanto, Grupo Bytour has been working on the new needs of travel agencies to reach customers mainly through social networks, and preparing both technology and campaigns so that our branches are more visible and profitable through this new business model.
Nesse sentido, the most important project is the one that will appear next January, ou seja, the one where the Bytour Group will invest money in each of its branches for creating campaigns on social media in order to reach between 15.000 e 20.000 people for each point of sale with guaranteed offers, own product with specific date and price, custom campaigns will be created for each agency. whereas today, more than ever, online visibility is essential for reaching the end customer, as well as opening up the possibility of sales in other business segments, Luís Filipe Pinto points out that another great novelty was the creation of Wander Seguro as an integral part of the group.
Wander Seguros is an online platform for the sale of tourist insurance with great benefits for agencies and very competitive in all its products, offering direct and monthly discounts to travel agencies.