Germany received more than 80 milhões de international accommodation

 

The German receiver tourism continues to present a high level of growth: em 2016 there for the first time in Germany over 80 milhões of nights spent by foreign visitors, what constitutes a record result for the seventh consecutive year.

From January to December, the Federal Institute of statistics accounted for a total of 80,8 milhões de international accommodation Hotel establishments with a minimum of 10 beds, which is equivalent to a growth of 1,1 milhões in relation to the previous year. Ou seja, the volume of inbound tourism increased German 1,4% in comparison with the year of 2015.

Petra Hedorfer, CEO of the German National Tourist Board (NGBT), in the presentation I did at the press conference at the 43rd international Germany Travel Mart (GTM ' 2017), considered the largest tourism market in Germany, afirmou que economic factors, as for example the Brexit theme or economic crises in large volume transmitters markets, but also security aspects, like the fear of terrorist attacks, can temporarily reduce the desire to travel in some markets specific emitters.

Porém, in the medium and long term, tourist attractions, the infrastructure, service orientation and price/services of a country are the factors that determine the value of your brand as a tourist destination, acrescentou.

With regard to Germany, not only the traditional big emitters volume markets are growing above average with a market share of 73,7% and an increase of 1,9%, as Europe continued to be, em 2016, the region has issued more important for tourism German receiver, contributing to dynamic growth impulses.

The slowdown of 1,1% Asia is slightly below the previous year's comparative, While America presents a slight growth of 1,2%.

Major European markets generate more tourists to Germany

Refira-se ainda, According to the data published in the GTM 2017 that happened in Nuremberg, meeting over 1.000 tourism professionals, among which near two hundred journalists from around the world, six of the ten most important markets for European issuers have strengthened the inbound tourism in German 2016 with above-average growth shares: the Switzerland generated a growth of 3,3%, having overcome Austria in 2% the comparative figures of the previous year. The France, the Belgium, the Spain and Poland grew especially sharp among 4,5 e 5,7%. The Netherlands, the most important inbound tourism market, placed immediately above the previous year's result, com mais 0,7%, While Britain increased by 1,0%, After the vote in favour of the Brexit. The Italy is the only TOP market 10 registering a decline of 3,2% due to your current environment.

As for Portugal, which we will discuss further in more detail, the overnight stays in Germany from our country have increased 4,4%, reaching the figure of 396.830. Add, a propósito, que desde 2012 the overnight stays of Portuguese in Germany grew 37%, which highlights clearly the great attractiveness of Germany as a tourist destination.

At the end of the year, the United States, the largest overseas tourism market German receiver, exceeded in 2,5% the result of the previous year.

The very populous countries of Asia and South America continue to present great possibilities of development as tourism world emitters markets, sendo que, em 2016, the number of overnight stays of Chinese visitors in Germany increased 1,6%, While India has generated an increase of 8,1% and South Korea increased 5,8%. The remaining Asian countries an increase of 2,8%. All the Arab countries of the Gulf have experienced, at the end of October, a setback of 6,9% and Japan decreased by 11,8%.

Germany captivates more Portuguese visitors

The Germany's TOP 5 as the target of the Portuguese. Ahead just Spain, França, Britain and Italy, According to data of 2016 the Eurobarometer. The number of overnight stays of the Portuguese in Germany in 2016 foi de 396.830, contra as 380.046 the previous year. Ou seja, +4,4%.

With regard to German cities more visited during the past year, Berlin is at the top of the scale (82.568 dormidas), followed by Munich (33.595) e Frankfurt (32.028). In places following Hamburg and Cologne.

As for the reasons for the trip, tell yourself that 45% go on a business trip – 87% MICE – e 43% going on vacation, with the largest share for visits to cities (40%) e 25% in circuits.

According to the data of the German Tourism, the majority of Portuguese travels to Germany by plane (78%) followed by the car (11%) and the bus (6%).

The average for accommodation is 10,1 noites (77% make stays in tourist accommodation, dos quais 54% em hotéis), spending an average of 74 euros/day.

Another interesting, is the fact that the average age of the Portuguese visitors be 36,8%.

"Germany-simply inspiring" invites you to visit the country

To promote specific travel packages, events and other tourist offers until the end of the year, the National Council of Germany tourism (NGBT) will disseminate for its online and social channels, a strong promotional campaign under the slogan "Germany-simply inspiring"

In this campaign shows the options palette to the destination offers through various themes accompanied by themed videos, News articles and other references.

Among the various issues point-if, por exemplo, music and performances; Food and drink; traditions and customs; castles, palácios, parks and gardens.

Em 2018, the campaign chooses as German cuisine with the flag slogan #EnjoyGermanFood.

Luís de Magalhães