Com isto, the Group aims to increase the domain and the visibility of AccorHotels, both institutional and commercial brand, by connecting to your digital platform AccorHotels.com and placing it within their ecosystem of brands.
In order to enable a mutual reinforcement for the brand of the Group, the AccorHotels will take over all communications. Em paralelo, the portfolio of brands will be systematically associated with the AccorHotels communication to strengthen its attractiveness and its digital platform.
Para além disso, replaced by a new simple subscription, to reaffirm its commitment: "Feel Werlcome".
The new identity is composed of a logo more appealing, com um lettering Navy blue color. This new logo is associated with the symbol of the Group, a goose, unique and emblematic, honey color.
It should be noted that was also released the new version of its mobile application AccorHotels. All applications are now branded into a single app that offers hotels of the Group and, from this Summer, also include all independent establishments available on booking platform.
With the goal of being among the top three travel apps, the application offers an experience, por exemplo, for the preparation of the trip, the storage of information such as airline tickets and train, a service of e-check-in and fast check-out, Welcome By Le Club Accorhotels or even a summary of current bookings. During the stay, access to the digital press, city guides (available from July), and other services which will be gradually introduced, including taxi booking and requests for room service.