The 18th barometer Europ Assistance, made by Ipsos, based on a sample of 16 thousand individuals, com idades compreendidas entre os 18 e os 65 and more years, de 10 European countries, EUA, Brasil, India and China
According to the barometer 59% the Portuguese are planning their summer holidays, sendo que, em média, organize your vacation with 4 meses de antecedência. Still agree ate study, 45% the nationals make home leave, electing, as favorite destinations Spain, France and Italy. Dream trips are New York, Paris, Londres, Rome and Rio de Janeiro. How to stay, 44% stay in hotels, 31% Home of family and friends, While 29% opt for seasonal rentals.
The insurance covers most valued are medical expenses, onde 61% of those polled expressed an interest. The repatriation, nomeadamente, When the destination is outside Europe, It is also valued (41%). Por outro lado, the trip cancellation coverage was also recognized (40%).
With regard to subscription channels of travel insurance, the barometer indicates that portugueses still favor the acquisition via insurance company (37%) and travel agencies (28%) to the detriment of the subscription online (12%).
A given interesting and completely new to this measure relates to Millennials. This generation presents disruptive habits with regard to traditional holiday. Por exemplo, instead of seeking alternative accommodation hotels, como hostels or local accommodation, that allows them to experience the places where they are. This segment of respondents, living connected, favor the holiday marking and searching destinations online, contrary to the traditional channels.
In this barometer, 47% of European respondents consider the security measures and other bureaucracies to enter the country, as a result of the Brexit, can be desmobilizadores. for those who want to vacation there. Between the Portuguese respondents (54) have shown more resistance to visit the United Kingdom in summer vacation.
