Located in the Algarve, taking the UK as one of the main markets would be expected to 2018 It was a difficult year for the Conrad Algarve. Nothing wrong, as referred, in an interview with Tourism Option, Katharina Schlaipfer, directora do Conrad Algarve. Na verdade, the hotel has increased its customer base from the United Kingdom, especially in September and October. So that Katharina Schlaipfer joked that the low season almost became the high season.
To achieve positive results the hotel chooses to have a strategy that tries to attract corporate clients (meetings and events) in low season. Something that, no ano passado, He managed to do quite successfully. Interestingly in the MICE sector Conrad has managed to attract not only companies operating in the domestic market but also coming from the UK and other European countries.
Por outro lado, should not forget the golf. Conrad offers packages with major fields Algarve, which makes the unit very attractive. This is an important segment not only for the return earned by the guest profile, but also by being in counter cycle. The high golf season occurs precisely in the low season.
Em 2017 the Gusto restaurant won a Michelin star (who kept on editing 2018). About it Katharina Schlaipfer states that there are no guests specifically choose the Conrad at restaurant, but that, "Obviously helps". Since the Conrad is positioned in the luxury segment guests like expecting a gourmet restaurant with a Michelin star. It is taken for granted. The truth is that the assignment of the star had consequences (positive) in providing restaurant. something that we saw the results of 2018. And this not only in the individual host, mas também, according to the hotel manager, in group meetings. Em Novembro, por exemplo, the hotel received a group who chose that unit because the restaurant had a Michelin star.
And we should not forget the spa. Interestingly numbers 2018 increased substantially compared with registered in 2017, fruit, segundo Katharina Schlaipfer, the work done in the local community. "In low season our spa works very well due to the local clientele", recognizes the director of Conrad Algarve.
The fact of being inserted into the Hilton Group is a major benefit. Not least because there are thousands of Hilton Honors card members, quando decidem viajar, tend to opt for units Hilton. It is no coincidence that 27% of Conrad's clients are members of the Hilton Honors. For next year the Conrad aims to increase the number of American guests.
por Alexandra Costa
